Matt Parish: Work Portfolio

Creative team leadership.

Studio and agency operations.

Integrated media concepts and strategy.

I’m a creative media director with a strong connection to operations. Yes, the odd creative mind who’s also in the weeds on working details – everything from timelines to receivables.

Working across a variety of media and industries, my creative work finesses disparate elements of any brand or campaign into a powerful, cohesive story, This work draws on years of experience in arts, travel, entertainment, B2B, and consumer media. At the same, I’ve built systems and processes for global creative teams (growing past 500 freelancers in some cases) to tackle client work in successul, profitable teams that last.

Below you’ll find examples from projects I’ve executed for international brands and agencies of all shapes and sizes. This means global media campaigns, digital promotions targeted to specific demographics, and independent creative work.

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SERVICES

Studio manager, content strategist, creative director, team lead, resource manager – even in the most conceptual contexts, I’m what’s technically known as a “do-er”.

creative direction

Diverse experience leading creative teams through the entire process from client brief, research and pitch meeting on through conception, creative reviews, iteration, production and delivery.

content strategy

I have a keen eye for details in any briefing word salad and brand specs that can transform into a fun, relatable story. I turn KPIs and media plans into actual content that normal people want to see, read, and experience.

production lead

Organizing teams and production schedules for in-depth campaign production and always-on marketing support, whether it’s fulfilling far-and-wide media plans or supporting managers with (endless) decks.

operations

I’ve been in the trenches with the spreadsheets and platforms, Asanas and ClickUps and Bill.com, QBO, HubSpot and everything in between, building systems and processes for sales, account, creative, and finance teams to work together.

writing

Writing has always my weapon of choice in building any project foundation. From content plans and campaign strategies to arts criticism and even some poetic creative writing, you’ll always find me with an open doc or notebook close at hand.

music and audio

It doesn’t pop up too often in my professional life, but I’ve maintained a strong connection to music after several years engrossed in live music. It creeps in here and there with some Audition editing and audio track splicing now and then.

WORK EXPERIENCE

I have over 10 years of experience supporting marketing creative and content for companies conected to with some of the top companies across the globe.

August 2021 – Present

VP and Director of Creative Operations at Laetro

Sep 2014 – July 2021

Creative Director at Lonely Planet

Oct 2010 – Sep 2014

Sr. Editor Timeless Communications Music B2B

April 2008 – May 2014

Staff Writer at Boston Globe and Boston Phoenix
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